Create a Space to Promote Yourself Online

Nowadays when you’re looking for goods and services, the first place you start your search is online. It’s a trusted source of information most of the time and the best way to get an idea of what a company’s all about. In fact, you’ll rarely take a company seriously if they don’t have a good website, right?

So, it stands to reason that, if you want potential clients or employers to know you mean business, you need your own website too.

A creative, attractive, and informative website is no longer the domain of businesses only. If you’re a professional person, a creative individual, or a job seeker, a personal website can help you achieve your goals.

Having a personal website comes with several advantages, let’s see what you have to gain by designing yours:

You Can Show Off Your Expertise

When you have a personal website, you can build trust with potential clients by helping them get to know you better. There are a few ways to do this – 

• With an About page highlighting your qualifications
• Showing off your achievements and your work in an image gallery
• With blog posts to prove your expertise in a field

When you post articles regularly on topics that people are interested in, you’re getting your name out there. These instances also help people to associate you with your relevant field, be it modelling, acting, writing, or consultancy services.

It Helps You Create a Public Image or Brand for Yourself

A website also lets your personality shine through much more than a resume can.

It acts as your personal shopfront and helps promote the professional image you want to project into the world.

You Can Promote Yourself Easily and Affordably

A website is one of the most cost-effective and easiest ways to promote your brand as well as your services and products.

You can update your own site for free whenever you like, or you can embark on paid online advertising to drive traffic to your site. When you have a website, you can easily link social media posts and guest post blogs back to your site, so people can see what you have to offer.

Unlike conventional advertising, you can update your prices whenever you want, so there’s never any misunderstanding with new clients.

It Creates the Opportunity to Generate Extra Income

When you have your own website, you can generate extra income in three ways.

You can sell additional products and services related to your main business. For example, if you’re a yoga instructor, you can sell items that your clients like such as candles or incense.

You can also do affiliate marketing, which means you promote other people’s goods in exchange for a commission. You can also receive payment based on how many views or impressions your post gets.

Another way to make money is by allowing people to write guest posts on your site with a link to or mention of their services and charge them for their submission.

You Can Publicize Any Events You’re Involved In

If you’re taking part in a trade show or arts festival, you can advertise this event to your audience. You can also arrange your own talks and demonstrations and promote them on your site.

If ‘vlogging’ is your preference, you can also create How-To videos showcasing your experience relating to topics of interest to your clients.

You Can Run Competitions on Your Personal Website

A website’s a great place to host interactive competitions with prizes to attract viewers to your site and create a favourable vibe with potential clients.

People love free stuff, and they love wining, so they’ll gladly interact with your site for a chance of both.

You Can Market Yourself with SEO Keywords

SEO is the best way to market yourself online. You can hitch your wagon to search terms that your potential customers are using to search for people just like you or products and services such as the ones that you sell. 

You can do keyword research to find terms that apply specifically to your goods and services in the area you serve. For instance, if you’re a motivational speaker, you can use the terms, ‘motivational speaker in (Town)’ to help search engines find you first when people type those words into the search query field.

When you use some of the above tactics like video, social media links, and competition to draw visitors to your website you’re increasing your SEO too.

The more people visit your website, the more Google increases your ranking on the SERP.

Ranking refers to your standing on the Search Engine Results Page. The higher your ranking, the easier it is for clients to find you.

You’ll Get a Branded Email Address

When you set up your own website, you get an email address to match. A unique branded email address looks much more professional than a generic Gmail, Hotmail, or other free email address.

Are You Ready for the Big Time Online?

You can set up a personal website using any number of free online website creation tools, but these generic templates won’t do much for your image or your SEO.

It’s best to work with a professional and sign up for a customizable web service when you create your own website.

Get in touch if you’d like some more assistance or guidance on getting started or browse some of my blogs for more advice on how to market yourself and your business with a website.