MediaGenius – Making Marketing Easier and (Much) More Profitable

Marketing a hotel is a complicated business nowadays, and at times it might seem like you’re juggling several balls at once. You’ve got to outsmart your competition on every turn, ensure your social media’s appealing and updated regularly, and compete with OTA’s.

You’ve tried content management systems, hiring extra help, and even doing everything yourself to no avail. It’s all so confusing and even overwhelming at times. What’s more, you never know if what you’re doing is working or not.

If only there was a simpler way to ensure your accommodation establishment got the online attention it deserves… Well, now there is. 

MediaGenius, the latest marketing management system by D-EDGE, helps you streamline your entire marketing strategy, keep it up to date, and make it profitable – and you can do it all from one easy-to-understand dashboard.

Does that look and sound like just the kind of help you need? Keep reading to find out more about MediaGenius.

What is MediaGenius?

MediaGenius is a one-of-a-kind marketing management system dedicated to hoteliers and designed with the modern-day marketer of independent hotels, chains, groups and other accommodation establishments in mind. 

It’s brought to you by D-EDGE, an industry-leading technology provider to the hospitality industry. D-EDGE is ranked number one in Europe and third worldwide for its innovations and service.

With MediaGenius, you can manage all the following aspects from one place:

• search campaigns
• meta-search channels
• display advertising
• social media campaigns

There’s no more scrambling from one dashboard to the next trying to figure out what’s working and what’s not, keeping track of marketing budgets on different systems, or collecting your results from various platforms.

With MediaGenius, it’s all at your fingertips, at a single glance.  

By combining all of these aspects in one place, MediaGenius allows you to manage and track your gross booking value, distribution costs, and ROI, helping you to meet and exceed your objectives more easily.

What Can MediaGenius Marketing Management System Do For You?

MediaGenius combines a set of complex marketing functions to bring two major benefits to your accommodation establishment.

1. It makes running digital campaigns a whole lot easier
2. It helps you get more direct bookings

Together these benefits translate into bigger profits and enormous time savings. 

MediaGenius Search Marketing

With MediaGenius, you can run search campaigns on Google Ads and Bing. The platform presents all the key metrics you need to keep track of your results at a glance. These include key metrics from mobile, tablet, and desktop searches.

The dashboard displays all the thing you need to manage your campaigns successfully such as:

• Impressions
• Click Through Rate
• Clicks
• Cost Per Click

You can filter these results by time frames, keywords, campaigns, and specific hotels for an in-depth overview of your progress.

MediaGenius Metasearch Marketing

MediaGenius reduces your dependence on OTAs for bookings by connecting your website to all the major metasearch channels such as:

• Google
• Trivago
• Kayak
• TripAdvisor
• Hotels Combined
• Skyscanner
• Wego

You can see exactly how your website’s performing on these platforms and you can set up how you appear on them as well as manage your bids. 

For instance, you can choose from:

• Commission pay-per-conversion where you set your maximum CPC at a percentage of your room rate, OR
• Maximum CPC which equals a fixed bid per night and 10% of commission per stay

This facet also offers an easy-to-understand dashboard where you can view all the key metrics for each channel such as clicks, impressions, CPC, bookings, and conversion percentage.  

Display Ad Management

You can run your online display ads via Adroll, Criteo and Sojern, and keep track of your results and spend on the relevant dashboard.

Here you’ll get to see all the key metrics too, like bookings, spend, CPM (cost per thousand), and impressions. 

Social Media Marketing

With MediaGenius you can supercharge your Facebook and Instagram campaigns. You can further diversify these campaigns into two types:

• Prospecting campaigns 

These campaigns show your ads to segmented audiences that haven’t visited your site before. You set up these audiences according to a predetermined set of criteria in your social media paid ads dashboard.

• Re-marketing campaigns

Remarketing campaigns target customers who’ve already visited your site and left without making a booking. 

You still have control over your spending, per day or another previously determined period of time, as well as which channel you spend it on.

You can keep tabs on all the key metrics via MediaGenius’ reporting facility, including:

• The amount spent on ads
• The number of bookings generated 
• Your distribution cost
• Rate of ROI

You can also segment these reports by hotel, time period, day of the week, date range, channel, and device.

Keep Track of Results

For any hotelier, the real measure of success is how many bookings you get for your efforts. With MediaGenius, you’re always informed about these vital figures. This allows you to change tack quickly when needed or redirect your marketing budget where it’s working best.

You can see all the details pertaining to each booking as follows:

• Which hotel the booking was for
• Which campaign it comes from i.e., display ad, social, metasearch, or search
• The date of the booking and its value
• The relevant currency

If you’re working within a strict budget, you can cap your spending so that you don’t exceed a specified digital spend amount each month. You can set this per individual campaign whether its digital ads or metasearch marketing.

You can top up your budget instantly via credit card directly on the platform. 

Now that you know how MediaGenius works, let’s review a case study that proves how well it works.

MediaGenius Case Study – Arebbusch Travel Lodge

Arebbusch Travel Lodge signed up with MediaGenius on 22 February. They adopted a relatively aggressive strategy in terms of bidding, yet still achieving a 5% distribution cost.

This is outstanding when compared to the 20% or more that hotels usually pay for tour operators or online travel agents.

Since commencement, Arebbusch has spent US$2 704 and achieved 362 bookings valued at U$D 50 281. The ROI on this works out to 18.6 which is exceptional by any hotel’s standards, particularly in light of the fact that this was during a time of travel regulations.

MediaGenius can help you too, to achieve your marketing goals. You simply decide how many bookings you want, set your distribution cost, and decide on your ROI and MediaGenius guides you towards achieving them.

With MediaGenius it’s easy to keep track of all these criteria in real-time and manage your campaigns to achieve success, all from a single platform. 

This makes it so much easier for you to achieve the marketing goals for your accommodation establishment.

How to Get Started With MediaGenius

Would you like to get on board with MediaGenius to increase revenue for your hotel? Contact Team Brand Robert Nienaber or Robert Nienaber directly right now.