The Importance of Having a Website

Asking why you need a website nowadays may seem like a senseless question, but is it really? How many people truly know exactly how a website helps your business, and just how many could tell you why they have a website?

When you know the real benefits of a website and what it can do for your business as an entrepreneur, you can better use it to enhance your marketing and grow your profits.

Here’s why your business needs a website. 

The Business Benefits of a Website

Gone are the days when word of mouth, print and television advertising where the way to inform customers about your products and services. Nowadays, the internet is the place to go whether you’re looking for a store near you or the latest international news. That’s by far the main reason why you need a website. 

If you don’t have one, it’s impossible for you to appear in ‘near me’ searches, and to put it simply, your business may as well not exist. There are several other reasons to invest in some online real estate nowadays.

• A Website is Cost-Effective

You can set up a website for free by means of readily available internet software like Wix, but it’s best to spend some money getting a professionally designed website that’s optimised for SEO. i.e. easy for people to discover when they search the net.

Once you’ve paid these initial costs, there’s no limit to the content you can add to your website to make it more engaging for your clients. What’s more – you can link every other type of marketing you have to your website.

• It’s Your Window to the World

Your business website is your shop window for people all over the world, and it’s available 24/7. You can display every single item of inventory in an attractive way, describe its benefits and easily change prices or run specials as desired.

Thanks to bots, you don’t even need a real person available to answer queries, technology does it all for you.

Websites are so effective at this role that many businesses don’t even exist in the real world, they operate entirely online.

• Online Customer Service

You can communicate directly with your customers via your website. They can order and pay for goods online and make enquiries about your products and services. With this facility, there’s no need to keep vast stores of goods, you can simply order from your supplier as and when needed.

• It Expands Your Reach

Your website isn’t restricted to your hometown or even your country. Your business can attract clients from anywhere in the world and ship goods to them.

If you offer intellectual services like graphic design, copywriting, marketing or bookkeeping for example, you can engage with prospective clients across the globe.

• It’s the Hub of Your Marketing Efforts

Social media posts, blogs, videos and online advertising are the cornerstones of marketing in the modern world. All these promotional instances can link back to your website for ease of reference, so you can easily put your goods and services in front of your clients.

When people share these posts, blogs, etc, they’re bringing attention to your business.

• A Website Gives You Credibility

Not only will a website help your company to look like you’ve emerged out of the dark ages, it’s also a great place to show off your expertise.

You can post helpful information about everyday questions by means of blog posts, showcase your products easily and cheaply and show off positive customer reviews where people can find them.

• A Website Levels the Playing Field

Google can’t tell if your company is a large corporation or a small one-man band. You don’t need a bigger shinier shopfront and a huge marketing budget to compete with industry giants. When, with consistent effort, tiny operations can even outrank large corporations online, especially when it comes to local search.

• It’s Easy to Update

If you relocated your offices to a new address, it could take weeks to reprint your stationery and other marketing collateral. It only takes a few seconds to update your details on your website, which is where the majority of your clients will be looking anyway.

Likewise, you can run flash sales on a whim according to your stocks without waiting weeks for the printers to produce flyers and posters. When stocks run out, you simply change your website accordingly and bring an end to the sale.

Getting Help With Your Website Marketing

When you need help with your website, it’s easy to find someone who is ready and willing to help you. Be aware that many people passing themselves off as experts might be fly-by-night scamsters. Always check reviews and testimonials before hiring anyone to help you with your online marketing – and where would you do this? On a website of course!

Contact my team and I if you would like our help in building a website for your brand or business.

Keep reading our blog for more insights into how you can thrive in the competitive business environment and reach out if you have any questions or need marketing assistance.